Women make up 63% of the GradTouch student and graduate audience.
When we ask the employer brands we work with who they want to target for their next campaign, females are, more often than not, right at the top of the list.
And yet they’re still underrepresented within many industries and sectors.
With that in mind, we wanted to understand what female job hunters today are looking for in a career.
Do they care whether an industry is male-dominated or not? How do they feel about gender-specific advertising? What can employers do to address the key factors that are stopping them from applying to their jobs?
You’ll find the answers to all of these questions, plus some insight directly from female job hunters themselves, within our latest eBook.
